The Beginning -2018
The Bold Wave journey started in 2018, when our team of developers and marketing experts—originally working under our other brand, Liquify—took our first steps into the world of AI. Our initial exposure came through a project with a large enterprise eCommerce brand, helping them implement Machine Learning (ML) for product & on site recommendations.
That experience sparked something bigger. Off the back of it, we began planning an application that could go far beyond product suggestions. We wanted to create a decision and automation engine that would continuously digest huge amounts of data—pulling from online shops and the SAAS tools businesses rely on—and use it to automate routine processes while driving smarter decisions.
Our vision was simple but bold:
-
Make ourselves 10X more efficient at what we do.
-
Eliminate repetitive, low-value tasks.
-
Build what would now be called an AI agent, (before that term even existed).
The timing, however, wasn’t right. Commercial interest in AI was still in its infancy, and the market simply wasn’t ready for what we envisioned. Meanwhile, our core business—software development, eCommerce, and marketing—was growing rapidly, and our clients needed us to stay focused.
For us, AI became a passion project in R&D rather than a commercial product. We knew we were early, but we also knew we were onto something that would matter in the future.
2022-2024
When OpenAI launched ChatGPT, the opportunities for applying AI in real business contexts exploded. Almost overnight, the technology went from a niche experiment to a mainstream tool with game-changing potential.
We moved fast. Our team began building OpenAI API integrations into client workflows and applications—leveraging large language models (LLMs) to:
-
Automate customer responses.
-
Personalize marketing at scale.
-
Quality-test and optimize code.
-
Tackle complex commercial problems that were previously time-intensive.
As these projects grew, it became clear that Bold Wave was evolving into more than just a side project of our existing eCommerce and software development company. It was carving out its own identity as a specialist AI agency.
Between 2022 and 2024, we built deep expertise not only with OpenAI’s models, but also with Anthropic’s Claude and Google’s AI suite, positioning ourselves as one of the early agencies fully dedicated to AI-driven business solutions.
2025 & Beyond
Today, Bold Wave stands as a dedicated AI services company, helping businesses cut through the noise and harness AI in practical, revenue-driving ways.
Our focus is on commercial application over hype. We don’t just experiment with AI—we implement it where it moves the needle:
-
Automation that frees teams from repetitive, low-value tasks.
-
Intelligent decision-making tools powered by real-time business data.
-
Custom AI agents and workflows that adapt to each client’s unique needs.
Unlike the wave of AI startups chasing trends, Bold Wave is built on the foundation of a decade-long profitable software and eCommerce company. That means we know what it takes to build technology that actually delivers value—and we only deploy AI where it makes business sense.
Looking ahead, our mission is simple:
To help companies become leaner, smarter, and more competitive by putting cutting-edge AI into the heart of their operations.
We’ve been early, we’ve been patient, and now the timing is right. The future of business belongs to those who harness AI effectively—and Bold Wave exists to make that future a reality.